In order to access the hidden material, fans are given three options to fill the unlock meter. This includes recruiting friends, tweeting to #AC3, and posting to the game's Facebook Timeline.
Gamers can channel their collective excitement for 'Assassin's Creed III' to band together in a valiant effort to unlock the world gameplay premier of 'Assassin's Creed III' in the Unite to Unlock campaign, Ubisoft says according to Gaming Blend. This program asks gamers to enlist their friends through Twitter and Facebook in a unified effort to reveal the gameplay of 'Assassin's Creed III.'
The company has been directing fans to their Facebook presence, which reveals a teaser image of protagonist Connor. Ubisoft is persuading fans to reach 1,776,000 tweets, posts, and shares in order to fill the meter to the max, as MSNBC's Todd Kenreck reports. That number should sound familiar, as Ubisoft has decided to run with the game's historical theme by modeling the goal after the year that the Declaration of Independence was signed in 1776.
The clip begins with a British redcoat trekking through the snowy frontier, fleeing with a panicked look on his face. The camera then pans up and viewers are able to see a figure hopping through the treetops before hitting the ground. The reason for the British soldier's alarming manner is now clear, as Connor fires an arrow at his English target, piercing him right above the ankle. The music triumphantly swells as Connor draws his weapons and approaches the wounded enemy.
That is all Ubisoft has decided to reveal until the Unlock Meter is filled.
This minute of action by itself looks pretty impressive, though, writes Pete Haas of Gaming Blend. I imagine Ubisoft will mile this campaign for a little while. Presumably the full trailer will arrive by the end of the week, if not sooner.
As MSNBS puts it, 'Assassin's Creed 3' is trading tweets for gameplay, Kenreck said.
This is a marketing campaign that even gamifies the advertising process, with fans working together to rack up points in unison. Kenreck described the strategy as rather sneaky, but effective.
When Assassin's Creed 3 is finally released closed to the holiday season, fans of historical fiction will have much to be excited about. In addition to the frontier terrain and American Revolution setting, players should be on the lookout for some American historical figure cameos, such as none other than Benjamin Franklin.
His nose is super-hard to model, creative director Alex Hutchinson told Penny Arcade. F---king upsetting.
Hutchinson also continued to say that Franklin's role would incorporate the quirky elements of his character rather than what has been widely portrayed in American history.
So we got him in a little bit, we went with the more unusual sides of him. Like his love of women, the creative director told PA.
But there is one other exciting aspect of the game's third installment that many players may not be aware of. Penny Arcade also reported that each of the named victims killed in the series has been a real person.
If you research the named characters that fall to Altair and Ezio, you'll find that their in-game deaths line up with history, writes Ben Kuchera of the publication.
Check out the minute-long preview of Assassin's Creed 3 gameplay footage below.