AT&T Inc said on Tuesday it was launching a new corporate advertising campaign, with ads designed to convey a younger, edgier style associated with wireless.
The company's Your Seamless World corporate ad campaign features situations that speak to the on-the-go lifestyle of today's consumers and businesses.
The campaign includes six television spots overseen by Wes Anderson, director of films including Rushmore and The Royal Tenenbaums.
AT&T also said it will now use orange as its primary corporate color. Ads, company signage and its Web site are undergoing a color makeover, the company said.
The new initiatives are designed to highlight how AT&T helps connect people to their worlds wherever they live and work, AT&T Chief Executive Randall Stephenson said in a statement. We want to ensure this message is reflected in our brand.