Apple CEO Tim Cook speaks in front of an image of an iPhone 4S at Apple headquarters in Cupertino
Apple CEO Tim Cook speaks in front of an image of an iPhone 4S at Apple headquarters in Cupertino, California October 4, 2011. REUTERS

AT&T (T.N) said on Friday it has seen extraordinary demand for Apple Inc's (AAPL.O) latest iPhone with over 200,000 pre-orders in the first 12 hours.

Pre-orders for the iPhone 4S, which was unveiled on Tuesday, started October 7. The latest smartphone from Apple left Wall Street and fans wishing for more than a souped-up version of last year's device, at a time of heightened competition from rival smartphone makers.