AT&T is bringing back unlimited data to its wireless network. In addition to wireless data, this deal also includes talk, text and video streaming. There’s one big catch — AT&T will only let you sign up for the plan if you hop onto one of its television services as well.
Starting Tuesday, any wireless subscriber that also has DirecTV or U-Verse TV can switch to the unlimited plan which starts at $100 a month for one line and $40 for each additional line and the fourth line for no additional fee. Additionally, DirecTV or U-Verse TV subscribers that don’t have AT&T wireless can receive up to $500 in statement credits, as long as they trade in their current device and buy a smartphone on AT&T Next.
AT&T also took a not-so-subtle jab at competitor T-Mobile, which has drawn criticism from YouTube and internet advocacy group, Electronic Frontier Foundation, for slowing down videos on its network via its Binge On unlimited video streaming program, even if the service isn't partnered with T-Mobile.
“We’ve got the content consumers want, we’re delivering it to the devices they want, and we’re making it as easy as ever for them to consume as much as they want,” Ralph de la Vega, CEO of AT&T Mobile and Business Solutions, said in a press statement. “And, they will get a high-quality video streaming experience from the start. No compromises in video quality.”
AT&T offered unlimited data to its customers in the past, such as the $30/month plans for iPhones. But it stopped selling the plans in 2010. Subscribers that still have unlimited data from the company were able to keep it under its grandfathering policy. However, those plans are expected to increase from the current price of $30 to $35 in February, according to 9to5Mac.
While AT&T dubs the service as unlimited, the fine print of the deal notes that it does have the option of slowing customer’s data connection during times of network congestion after exceeding 22GB of data usage in a month, on a per-line basis.