Attack Watch was supposed to be a purely offensive and tactical move on the part of President Barack Obama and his campaign, but it has turned into quite the mockery-inducing blunder.
The Web site created by the president's campaign, was designed to staunch attacks on Obama by allowing supporters to report said attacks on his record, thereby allowing a refutation of them by providing the facts. Instead, the site has turned into a launching pad for them.
Obama for America national field director Jeremy Bird told ABC News that the site's goal is to offer resources to fight back against attacks. This translates to fact-checking statements from the likes of GOP presidential contenders Mitt Romney and Rick Perry and conservative commentator Glenn Beck and offering evidence to the contrary.
The three aforementioned men are highlighted on the Web site's homepage, where you can find out the truth about Rick Perry's massive jobs lie; see that Romney's job chart shows flawed understanding of the facts; and be set straight on how Glenn Beck twists the facts on Israel.
The response had been, well, stellar ... for all the wrong reasons.
The site has a Twitter account in an effort to assist supporters of the truth in their reporting of attacks on Obama using the hashtag #attachwatch. But nearly every tweet about the site has drawn ridicule, primarily from conservatives.
There's a new Twitter account making President Obama look like a creepy, authoritarian nutjob, an Arizonan tweeted. In less than 24 hours, Attack Watch has become the biggest campaign joke in modern history, a contributor to conservative blog The Right Sphere wrote.
hey #AttachWatch I heard the only good 'Cash For Clunkers' did was get all the Obama stickers off the roads, thank you, tweeted @speedyjerry. Another, @thorninaz, wrote Hey #attackwatch, I saw 6 ATM's in an alley, killing a Job. It looked like a hate crime!
The initiative is similar to one Obama launched during the 2008 campaign, called Fight the Smears. The Washington Post reports that the intimidating design and language of the new site seems to be what's causing the bigger storm. The design is black and white with smatterings of red. And the accompanying text challenges lies and flawed logic under the slogan, Get the facts. Fight the smears.
President Obama's opponents are still using false claims against him and his record in an attempt to derail our momentum, some of the copy on the site reads.
Conservative author Brad Thor had a rebuttal to that and summed it up this way: Wow, not only are Obama & Co. incredibly thin0skinned, they're paranoid.
Katie Hogan, an Obama campaign spokeswoman, told the Washington Post that 100,000 people had signed up for the site in the first 24 hours.
The site is a tool providing our supports with the facts they need to fight back against lies and distortions about the president's record, she told the newspaper.
But syndicated columnist Michelle Malkin said the site has backfired on the Obama team.
What this is really about is some sort of campaign against their opponents, and it's not working anymore, she said. Back in 2008, the Obama campaign had claimed this mantle as the tech savvy geniuses, and what's happened is conservatives on Twitter and on YouTube and all the social networks have been able to strike back, and humor is always the best revenge.