Every developmental company dreams of bringing household name clients into their portfolio. Most of the time it doesn’t matter if a deal is actually done or not, nor does the magnitude of the contract. Investors tend to react positively (for obvious reasons) when a big name enters the picture.
In the case of New York, NY-based Augme Technologies, Inc. and its shareholders, the dream is a reality as Kellogg Company (NYSE:K), the world’s leading producer of cereal and convenience foods, is using the company’s AD LIFE™ mobile platform to directly engage with consumers by providing enhanced content via mobile devices. Kellogg’s® Crunchy Nut™ brand launched a campaign earlier this year for the cereal’s U.S. debut and Kellogg is planning several more campaigns this spring for some of its other leading brands.
Augme has been collaborating with Kellogg since last year on the design and implementation of a number of programs, including the recent U.S. introduction of Kellogg’s Crunchy Nut cereal. This program launched in January 2011 with a QR code and SMS keyword campaign that directed consumers to a mobile web experience where one of 13 unique videos is hosted. The campaign has been extremely successful in engaging consumers and, as a result, the two companies are once again collaborating on developing additional mobile marketing campaigns set to launch in the next few months to support existing brands.
Augme Technologies, Inc. provides strategic services and mobile technology to leading consumer and healthcare brands. Augme’s AD LIFE™ mobile marketing technology platform allows marketers, brands, and agencies the ability to plan, create, test, deploy, and track mobile marketing programs. Through the use of consumer response tags (CRTs) such as 2D codes, UPC codes, SMS, and Image Recognition, AD LIFE™ facilitates consumer brand interaction and the ability to track and analyze campaign results.
Kellogg Company brands, which are manufactured in 18 countries and marketed in more than 180 countries, include Kellogg’s®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farm®, Gardenburger® and Stretch Island®. Kellogg’s revenue totaled approximately $12.3 billion in 2010.
Commenting on the Kellogg/Augme relationship, Larry Bruck, Kellogg’s senior vice president, stated, “With the rapid adoption of mobile phones and increased consumer use of mobile devices on their path to purchase, we have made mobile an integral part of how we communicate to our consumers. Augme has been a great partner as we have rapidly expanded our mobile strategy across our brands.”
More information on Augme, its technologies and business strategies can be found on the Company’s website at www.augme.com