One Australian teenager had the dubious honor of being perhaps the first person in the entire world to drop his brand-new iPhone 6. Jack Cooksey, who was first in line outside an Apple store in Perth, Australia, not only heard his phone smack the pavement but also was unlucky enough to be caught on camera.
Cooksey’s decision to stand in line all night paid off when he was the first customer to walk out of the store, Apple bag in hand. He was immediately swarmed by reporters covering the iPhone 6’s retail debut and asked to show off his new toy. Cooksey, probably a little bit jumpy after finally cashing out and being approached by TV crews, then tried to pull his new phone out of the box.
Here’s what happened next, as captured by Perth News Today:
The agony was made even worse by groans from the crowd of onlookers. There was no word as to whether Cooksey bought the Apple Care warranty, but the phone seemed to survive the fall intact.
“As soon as I knew I’d dropped it, I thought someone was going to make a meme or something out of this, but I didn’t expect it to go as big as it’s gone,” Cooksey told Australia’s News 9 about the video. “I mean, it’s in the U.K. now.”
Lines were more contentious elsewhere in Australia, with angry customers in Sydney shouting at police about others who, rather than camp out overnight, simply cut to the front of the line. Anticipation was high enough that Apple fans from around the world actually traveled to Australia in order to be among the first people in the world to get their hands on the new device on Day 1.