AuthenTec is a global provider of touch-powered technology applicable to PCs, cell phones and other devices, creating a “smart fingerprint” solution for Web sites, online social networks and digital identity.

The company announced the expansion of its Shanghai operations, naming Dr. Lunji Qui as vice president and general manager of AuthenTec China, which is the base of operations for the company’s software, sales and technical support. Dr. Qui’s various notable positions with Atrua Technologies, Broadcom China, and Motorola in Singapore position him to lead all aspects of AuthenTec China, including business development, software expansion, customer support, and marketing and sales.

Scott Moody, AuthenTec chairman and CEO, said Dr. Qui’s background in fingerprint sensor solutions will enhance the company’s steps to take advantage of global opportunities.

“We are extremely pleased to appoint Dr. Qiu to lead our business development efforts and our growing software development team in China,” Moody stated in the press release. “Dr. Qiu brings a proven track record as a general manager and has a strong background in fingerprint sensor technology and the mobile handsets market, including experience in embedded systems, software development and customer support. His background and expertise, coupled with our expansion initiatives will help us further pursue the tremendous growth opportunities not only in China but the rest of the world, as well.”

The company recently announced three new additions to its 28-member China team, including two senior field applications engineers and a sales account manager; AuthenTec also plans on employing several software development engineers in the upcoming months, all overseen by Dr. Qui.

“I’m excited for this opportunity to lead the AuthenTec China team and continue the momentum and development of AuthenTec’s outstanding technologies to take advantage of the growing opportunities in China and the region,” said Dr. Qiu. “AuthenTec’s total solution is well suited for the leading OEMs and ODMs in China. I also look forward to expanding a strong software development and support infrastructure that will benefit not only customers in the region, but PC and wireless customers around the world.”