It’s been a pretty exciting week to be a Marvel fan. The first trailer for 2015’s “Avengers: Age of Ultron” released to an eager audience and has since become the most successful first-week trailer of 2014.
According to The Hollywood Reporter, which cites a technology firm called Zefr, the trailer shattered the previous 2014 record holder “Fifty Shades of Grey,” which saw 36.4 million viewers rush to YouTube during the first week of its release in July. THR reports that 50.6 million people have seen the “Age of Ultron” trailer since it debuted on Wednesday.
These numbers are made all the more impressive considering the trailer’s release didn’t exactly go as Marvel intended. The first peek at the 2015 blockbuster was supposed to arrive on Oct. 28 following the latest episode of “Marvel’s Agents of S.H.I.E.L.D.” on ABC. However, the footage somehow leaked online six days early, forcing the company to release an HD version to the public sooner than expected. The company cleverly blamed its fictional organization, Hydra, for the leak.
Despite the release snafu, Marvel told Deadline that the trailer gained 34.3 million views globally within its first 24 hours (26.7 million of which came after the leak). This easily shatters Marvel’s previous trailer record, “Ironman 3,” by more than 20 million views.
Although the trailer's release ended up being a success, both Marvel and ABC now have a void to fill following episode 6 of “Agents of S.H.I.E.L.D.” Deadline reports that Marvel will unveil new footage from “Age of Ultron” instead. As if that wasn’t enough to satiate fans, another peek at the film will air the following week on Nov. 9 during the TV-documentary “Marvel 75 Years: From Pulp to Pop!”
As Forbes notes, this could give the low-yet-consistent ratings on “Agents of S.H.I.E.L.D.” a bit of a boost, which the network will need to launch its next Marvel TV venture “Marvel’s Agent Carter.” You can watch tonight's new episode on ABC at 9 p.m. EDT.