Luxury Watches: Luxury British men's outfitter Bamford & Sons has released a new limited edition custom Rolex Daytona with a red dial designed to match the paint on a classic vintage Ferrari. The watch is treated with a military grade, scratch proof PVD coating over the stainless steel case and bracelet for a truly unique timepiece. Only 25 examples are being produced at a price of $23,000 each, available by special order from Bamford's London flagship in Sloane Square.

Bamford has perfected the PVD coating and adopted it as a signature style for their range of customized Rolexes. It began as a basic blackening process and has since been enhanced along the way by a number of various secret formulae unique to Bamford.

At inception, my passion for the range was generated by a love of engineering excellence and innovation, says George Bamford, director of the company's Watch Department. This was further influenced by our client's requests for timepieces that were both individual yet highly collectible and above all, exclusive.

In addition to the unique Daytona, Bamford is now offering customers a bespoke dial color matching and customization service on Rolex Submariner, GMT, Explorer II, Sea Dweller and Milgauss models, should you for instance require a watch to match your classic British Racing Green Jaguar E-Type.

For LxM