Energizer Holdings Inc. (NYSE: ENR) said Thursday it is withdrawing from the market several brands of its Banana Boat continuous spray sunscreen after the company received five complaints of people being burned after applying the products.

Energizer said it was going forward with a “market withdrawal” due to the risk of Banana Boat sunscreens igniting on the skin if a person makes contact with a source of ignition before the product dries.

Energizer owns Sun Pharmaceuticals, the maker of the Banana Boat lines of sunscreen.

The burn risk is associated with Banana Boat continuous sunscreen sprays shown here. Anyone who purchased one of the affected sunscreens was advised by Energizer to stop using the products. The company directed consumers with complaints or questions related to the market withdrawal to call Energizer’s community affairs division at 1-800-SAFE-SUN or e-mail SUNCARE@customerfollowup.info.

A market withdrawal is not synonymous with a recall, as explained by expertrecall.com.

“Market withdrawals occur when a product is deemed to have a minor violation that the [U.S. Food and Drug Administration] or the manufacturers themselves believe is still important enough to justify removing the product from the marketplace. There are no FDA penalties in these situations,” the website says. “Market withdrawals are different from product recalls, including food recalls and drug recalls, which occur when the use of or exposure to a product regulated by the FDA may cause harmful safety and health consequences or even death.”

The company said it determined the size of the spray valve on the affected Banana Boat sunscreens is the source of the burn risk.

“The spray valve opening on the affected products dispenses more than is typical in the industry for continuous sun care sprays.  As a result, the product is taking longer to dry on the skin than is typical with other continuous sprays.  If a consumer comes into contact with a flame or spark prior to complete drying of the product on the skin, there is a potential for the product to ignite,” the company said in a statement announcing the market withdrawal.

Energizer said it would offer new continuous spray products without the defect “shortly.”

“Consumer safety is the primary objective of Energizer and therefore it has voluntarily initiated this market withdrawal,” the company said. “As already described, Energizer believes it has identified the cause of this safety concern and expects to offer new Banana Boat continuous spray products shortly.”

Retailers were advised to stop selling the affected products after Energized received four reports of burns in the United States and another in Canada. Those reports involved Banana Boat UltraMist Sport SPF 30 and SPF 50 products, although other SPF varieties and Banana Boat products are also being withdrawn from the market.