When it comes to SEO, every developer wants to find the most effective technologies to boost their rankings while still delivering rich and relevant content to their viewers. It is well-established that while applications such as Flash are great for providing aesthetically pleasing graphics, text and videos while still loading relatively quickly. However, not only is the Flash brand being phased out by Adobe; it also carries very little search engine optimization weight. For quite some time, developers struggled to find a viable alternative to the Flash platform. Fortunately, HTML5 has arrived to make designing rich, SEO-friendly content much easier.

Although HTML5 is still being developed and continues to grow, it has already received support from Apple. In fact, the recent decline of the Flash platform is largely due to Apple's favoritism of HTML5 on its mobile devices. Aside from the lack of support by Apple, there is another major drawback of Flash that is pertinent to SEO developers. Unlike HTML5, which is integrated into a page as regular HTML code and can be crawled and indexed, Flash files are not crawled and thusly provide very few benefits to an SEO campaign.

Today, there is a transitional period amongst developers. Flash is not yet extinct, however, Adobe has announced plans to discontinue the platform on mobile devices and televisions. HTML5 is functional, but it is has not yet reached its full potential. As HTML5 continues to evolve, it is likely to provide even more rich content compatibility while still offering SEO benefits. Developers looking to improve and enrich their content without sacrificing the optimization capabilities of their pages should consider making the move to HTML5 in their future endeavors.