The organisers Brides Parade Brazil encouraged former and future brides to be a bride for one more day as a celebration of marriage.

Women in wedding gowns are made up backstage before the quotParade of Bridesquot in Sao Paulo
Women in wedding gowns sit inside a limousine as they joke during the "Parade of Brides" in Sao Paulo October 23, 2011. Reuters
Women in wedding gowns jump during the quotParade of Bridesquot in Sao Paulo
Women in wedding gowns jump during the "Parade of Brides" in Sao Paulo October 23, 2011. Reuters
A woman in a red wedding gown uses her mobile phone during the quotParade of Bridesquot at Ibirapuera park in Sao Paulo
A woman in a red wedding gown uses her mobile phone during the "Parade of Brides" at Ibirapuera park in Sao Paulo October 23, 2011. Reuters
Women in wedding gowns jump on the street during a quotParade of Bridesquot in Sao Paulo
Women in wedding gowns jump on the street during a "Parade of Brides" in Sao Paulo October 23, 2011. Reuters