Bergio International, Inc. currently sells its jewelry to approximately 150 independent jewelry retailers across the United States. Concentrating on boutique, upscale jewelry stores, the company has spent millions in branding the Bergio brand through tradeshows, trade advertising, national advertising and billboard advertising since launching the line in 1995.
Bergio is well known for its elegant designs and masterful craftsmanship. Instilling European sensibility and glamorous personality in each piece, the company skillfully animates its lines with colored stones, both precious and semi-precious, to catch the eyes of jewelry connoisseurs across the globe.
Having a manufacturing facility in New Jersey, as well as subcontracts with facilities in the United States and Italy, Bergio has manufacturing control over its entire product line. Looking towards the future, the company aims to expand within the fragmented industry through acquisition. This unique roll-up strategy will allow Bergio to capitalize on other well known brands while securing its own position in the market.
Although diamonds last forever, Bergio recognizes that the jewelry world is constantly changing. New trends, especially in design and marketing, are reshaping the industry on a regular basis. Berge Abajian, creator of Bergio, has been quick to pick up on these emerging trends and is a key part of the company’s success. Leveraging his years of experience, Bergio is well positioned with its innovative jewelry collections.
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