Best Buy Co Inc reported its third straight quarter of same-store sales declines on weak demand for televisions and entertainment software in the all-important holiday selling season.

The largest U.S. consumer electronics chain said its same-store sales fell 4.6 percent in its fourth quarter, including a 5.5 percent decline at its U.S. stores open at least 14 months.

(Reporting by Dhanya Skariachan; Editing by Lisa Von Ahn)