Parent’s don’t have to wait until Black Friday to get going on their Christmas shopping. Toys ‘R’ Us is helping them prep for the 2016 holiday season well in advance with the release of their Holiday Hot Toy List.
The toy retailer released Wednesday a list featuring 40 of the most anticipated toys expected to be on kid’s wish lists this year, including coding toys, drones, collectibles and entertainment and interactive game items, Fortune reported. Within the list, complied by the retailer’s merchants and executives, Toys ‘R’ Us comprised the Fabulous 15, which includes 15 toys that are most likely to sell out the fastest during the holiday shopping season. Six of the top 15 toys are exclusive to the retailer.
“We feel very positive about the content and the innovation this year,” Global Chief Merchandising Officer Richard Barry told Fortune.
According to the retailer, tech is still a top trend within toys, hence Toys ‘R’ Us’ decision to continue to advance coding games and drones for kids. The toy store is also expecting films and TV to continue to push the industry forward, with potential blockbusters like “Trolls” coming to DVD and Blueray in November and “Rogue One: A Star Wars Story” coming in December.
Toys ‘R’ Us’ hot item list comes just one week after top rival competitor Walmart released their own Chosen By Kids list, which featured 25 toys, games and gizmos youngsters are hoping to see under the tree during the holidays.
While there’s no actual date in which retailers have deemed the best time for holiday shopping, the release of toy lists is just one way distributors advocate for early shopping. Black Friday may be one of the most nostalgic days for holiday shopping thanks to Thanksgiving markdowns and discounts, but Tamara Gaffney, a principal analyst for Adobe Digital Index, said the Saturday before Thanksgiving may be the best day to shop for toys, Washington Post reported.
Toys are most likely to be the cheapest on Cyber Monday, but the odds of hot buys being sold out by then are a lot higher. According to Gaffney, many of the discounts retailers set the Saturday before Thanksgiving are close to those offered on Thanksgiving and Black Friday, but the chances of items actually being in stock are much higher.
Check out Toys ‘R’ Us’ Fabulous 15 list below:
DreamWorks Animation’s Trolls Hug Time Poppy Doll Hasbro
Hatchimals Spin Master
Light ‘n Go 3-in-1 Activity Walker Little Tikes
Little Live Pets Snuggles My Dream Puppy Moose Toys
Nerf N-Strike Elite Terrascout RC Drone Blaster Hasbro
Num Noms Lipgloss Truck MGA Entertainment
PAW Patrol Zoomer Marshall Spin Master
PJ Masks Headquarter Playset Just Play
Pokemon Z-Ring TOMY
Power Wheels Wild Thing Fisher-Price
SelfieMic Moose Toys
Shopkins Tall Mall Moose Toys
Sky Viper Streaming Drone Skyrocket Toys
Star Wars InteracTech Stormtrooper Figure Hasbro
Think & Learn Code-a-pillar Fisher-Price
For the full 40-item Hot Toy List, check out Toys ‘R’ Us website.