Beyoncé goes bleach blond in her latest ad with Pepsi.
This isn't the first time that Beyoncé has teamed up with Pepsi. She worked with the soda company in 2004, alongside fellow artists Britney Spears and Pink.
Now, she and Pepsi have become “global partners,” and the New York Times reports that the new partnership is estimated to be a $50 million deal.
Beyoncé’s face is already on Pepsi cans around the world, and Pepsi President Brad Jakeman says this deal will allow her "multiple outlets to tap into in order to express her creativity."
Last month, Beyoncé posed in a Andy Warhol-like campaign for Pepsi, smiling and making various facial expressions with bright yellow hair, pink lips, and blue eyeshadow.
"Pop Art inspires me to Live for NOW," Beyoncé wrote in a Facebook post accompanying the photo.
For her latest ad, Beyoncé goes bleach blonde, wearing blue shorts and a tight-fitting white top, showing off her post-baby figure.
The company sponsored Beyoncé's SuperBowl halftime show in February. The singer was introduced by 100 fans, 50 of whom joined her onstage.
Pepsi had previously announced it would hold a contest so fans could upload photos of themselves dancing to her signature moves. The fans who submitted videos were featured in a commercial during the Super Bowl.
Amethyst Tate graduated summa cum laude from Middlebury College with a B.A. in Sociology/Anthropology. During her time at IBT, her articles have been sourced by various...