As part of February's Player Appreciation Month, EA DICE is challenging “Battlefield 4” players to capture 100 million objectives in five days. The challenge began on Feb. 21 and will end on Feb. 26, 7 a.m. PST.
If players meet the goal in time, all who participate will receive a Gold Battlepack on their EA origins accounts on Feb. 27. This applies to users on all platforms. Progress can be tracked on the site’s Battlelog under the “Missions” tab. The results will be posted on the day of the completed mission.
This is the third “Battlefield 4” challenge this month; the first was to capture 10 million dog tags and the second to destroy 50 million vehicles. Both missions were completed successfully.
EA DICE also launched the “Battlefield 4” expansion pack “Second Assault,” on Feb. 18, which featured four fan-favorite maps from 2011’s “Battlefield 3” -- Operation Metro, Caspian Border, Gulf of Oman and Operation Firestorm. The maps are reimagined with Frostbite 3 graphics and “Battlefield 4” gameplay.
After “Second Assault,” a third expansion pack, “Naval Strike” will launch in late March for premium members. In “Naval Strike,” players will engage in “intense water-based combat as the Chinese armada takes the fight to the sea.” Gamers will have access to new weapons, gadgets, amphibious vehicles and four new maps -- Lost Island, Nansha Strike, Wave Breaker and Operation Mortar.
On Feb. 1, EA DICE launched a Player Appreciation Month for “Battlefield 4” gamers. DICE General Manager Karl Magnus Troedsson said the developer was offering “a month filled with fun community missions and daily giveaways that you get just for jumping into a match” during the entire month of February.
Troedsson also admitted "we are further improving a number of items commonly referred to as 'netcode.' This will tighten the overall multiplayer experience, and we will be able to share these items with you in detail soon."
"In this added social layer, you can team up with your friends to create your own social space and accumulate stats together. We’re also working on other feature additions that you’ve been asking for -- stay tuned for more,” Troedsson added, assuring players that platoons would be returning in this month. More details were given via “Battlefield’s” blog.
This player appreciation campaign is a smart PR move for a game that has experienced a considerable amount of glitches and errors on multiple platforms since its launch in late October 2013.
"We know we still have a ways to go with fixing the game -- it is absolutely our number one priority. The team at DICE is working non-stop to update the game,” an EA representative told gaming website IGN in December. "We know many of our players are frustrated, and we feel your pain. We will not stop until this is right."
A class action lawsuit was filed against Electronic Arts Inc. (NASDAQ:EA) in December accusing the company of failing to disclose the number of problems with the game. The complaint further alleges that the glitches caused several delays in various projects, resulting in EA being unable “to achieve the financial results it had told the market it was on track to achieve.”
The lawsuit was filed by securities law firm Robbins Geller Rudman & Dowd LLP in the U.S. District Court of Northern California. The complaint argues that the Redwood City, Calif., company gave “false and misleading statements to stockholders.”
In its response, EA called the suit “meritless” and said it would “aggressively defend” itself against the complaint.
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