Experian Hitwise states that for July, Bing and Yahoo were actually better than Google when it comes "success rates," or the percentage of searches that "resulted in a visit to a Web site." People using Google ended up on a Web site 67.56 percent of the time, while Bing scored over 80 percent and Yahoo! topped them all at 81.36 percent.
This news is the latest round in a long war that Yahoo and Bing have been waging to steal some market share from dominant search engine leader Google. "This is a long-term game for Bing and Bing continues to be focused on creating a great consumer experience, solid execution and steady market share growth," said Bing Director Stefan Weitz.
Although Microsoft and Yahoo had been for the most part competitors in the search engine field for over a decade, Yahoo agreed to have Bing power its search and appear on its sites in a deal that was signed in 2009 but took effect almost exactly one year ago. Microsoft has been aggressively marketing Bing for over two years -- and that's not counting its previous incarnations as MSN Search (1999-2006) and Live Search (2006-2009).
Currently, Experian Hitwise states "that Google accounted for 66.05 percent of all U.S. searches conducted in the four weeks ending July 30, 2011. The combined Bing-powered search comprised 28.05 percent of searches for the month, with Yahoo! Search and Bing receiving 14.49 percent and 13.19 percent, respectively."
The numbers were largely similar to those provided by comScore, where Google was seen with just over 65 percent, Yahoo! with just over 16 percent, and Bing with nearly 14.5 percent. comScore makes a distinction between "explicit" and "total" searches, where the former "excludes contextually driven searches that do not reflect specific user intent to interact with the search results" and the latter includes "partner searches, cross-channel searches and contextual searches."
Globally, however, according NetMarketShare, Google boasts greater than 80 percent of search engine traffic, while Bing and Yahoo are seeing less than five percent each -- in the same league with Chinese search engine company Baidu. It is therefore no coincidence that it was announced at the beginning of last month that Bing and Baidu were also establishing a partnership -- with Bing getting a foothold in the rapidly expanding Chinese market in exchange for taking care of Baidu's English-language segment.
James Lee Phillips is a Senior Writer & Research Analyst for IBG.com. With offices in Dallas, Las Vegas, and New York, & London, IBG is quickly becoming the leading expert in Internet Marketing, Local Search, SEO, Website Development and Reputation Management. More information can be found at www.ibg.com. Morgan-Drexen provides legal support services to attorneys representing consumers who are facing bankruptcy. This support service provides high success rates as an alternative to debt settlement.