BIO-key International, Inc., a leading developer of advanced identification solutions to commercial and government enterprises, integrators and custom application developers, recently announced an agreement with JMR Worldwide for the development and execution of public relations and communications strategies. Headquartered in New York, NY, JMR Worldwide is a full-service public relations firm with expertise in the telecommunications, technology and financial services markets.

JMR Worldwide will direct the BIO-key International’s media, industry analyst, investor relations and other communications initiatives. The company’s management team is pleased to have retained one of the world’s leading public relations and investor relations agencies to help the company achieve both its short-term and long-term goals.

Michael DePasquale, chief executive officer of BIO-key International, stated, “The recent innovations in our fingerprint biometric solutions, coupled with a wave of recent, noteworthy new customer wins and strategic partnerships, such as our integration into IBM’s Tivoli Access Manager for Enterprise Single Sign-On, has BIO-key poised to not only expand its industry footprint, but to also significantly advance the worldwide adoption of biometrics.”

Mr. DePasquale continued, “JMR has an unmatched track record working with technology, public safety and security providers, as well as an intimate knowledge of the global market. Our recent successes, the inherent market opportunities and growing demand for reliable, state-of-the-art solutions, dictate that we engage an experienced partner to effectively communicate our message.”