BizRocket.com, Inc. previously announced its efforts to acquire a social buying online commerce site offering deal-of-the day style promotions similar to industry leaders Groupon and BuyWithMe. Today the company told investors that the Memorandum of Understanding (MOU) written for this profitable candidate shows 50% EBITDA.
Acquisition of this online commerce site complements the company’s previously announced target acquisition of an E-mail marketing company specializing in B2B and B2C Internet marketing services. Following successful acquisition of the social buying online commerce site and this previously announced E-mail marketing firm, the company projects fiscal 2012 combined revenue of $4.5 million.
Groupon’s 2010 U.S. only revenue has been estimated at $460 million with total revenue of $713 million. The deal-of-the-day site is reported to file an IPO up to $750 million. The social buying online commerce industry continues to markedly expand with eMarketer projecting U.S. online ad spending of $40.5 billion by 2014.
BizRocket’s kid-safe social networking website, KidzRocket.com, continues to improve its website. This market continues to be a growth industry with Disney’s purchase of Playdom for up to $763 million, Marvel Entertainment for approximately $4.0 billion and Club Penguin for up to $700 million.
BizRocket.com said it plans to be a major player seeking opportunities in the new social networking media business.
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