With the holiday season nearing close, Amazon launched the 2015 Black Friday deals store Sunday. The online retailer has assured some of the biggest discounts on products for the holiday season ranging from TVs, smartphones, cameras, projectors, toys to clothes, among many others. The Black Friday deal is live now and it ends on Dec. 22.

Black Friday is the day after Thanksgiving, and has been long known for the phenomenal discounts on various products. However, lately, this day has lost its significance because the discount deals start weeks ahead of the Black Friday. Retailers like Amazon, Best Buy, eBay and others offer killer discounts for the holiday sales every single year.

Ahead of every other retailer, Amazon has commenced the 2015 Black Friday deals right after Halloween. It is worth noting that even though the Black Friday sales are of great importance to Amazon, the retailer apparently acknowledged that the sales from “Prime Day,” which is a discount event organized in July for the first time, reportedly exceeded the Black Friday sales of 2014.

Furthermore, CNet said that Amazon is gearing up to give early access to buyers with “Prime membership” to its 30,000 odd discounted items. As it turns out, the Prime Early Access will apparently provide members a “30-minute head start” to all the deals that Amazon has to offer.

Check out some of the best holiday deals listed as part of Amazon 2015 Black Friday sales:           

  1. The Olympus OM-D E-M10 with 14-42 mm 2RK Lens can be purchased with a discount of $200.
  2. Sony’s 4K Ultra HD Smart LED TV, tied to the model number XBR55X810C, carries a 25 percent discount.
  3. The 55-Inch Sony 4K Ultra HD TV with a Blu-ray Player, tied to the model number XBR55X900C, can now be availed with a cool 30 percent discount.
  4. Upon buying the Sony Alpha a6000 Mirror-less Digital Camera bundled with 16-50 mm Power Zoom Lens, customers can save a solid $170.
  5. The Jaybird X Sport Bluetooth Headphones are now listed with a discount of 47 percent.
  6. Customers can grab an Optima HD37 Full 3D 1,080p 2600 Lumens DLP Home Cinema Projector by paying less than $800.
  7. To top it off, selected Home Automation products are now available with discount of up to 50 percent.