Brands Can Benefit from Social networking
Sometimes Consumers perpetuate a 'momentum effect.' When Heidi Browning, a Sr. VP from MySpace, goes on the conference circuit, she is particularly interesting on th...
Keep Your Worst Customers Close, and Your Best Customers Closer
Jeff Jarvis, blogger and author, begs marketers to collaborate Jeff Jarvis, author of What Would Google Do, and Buzzmachine blogger was a featured speaker at the Columbia Business ...
Analyzing Social Network Profiles
One-third of American adults have a profile, says Pew's 'Fact Tank.' If you haven’t yet looked at the data and reports coming out of the Pew Internet & American Life Proj...
So, How DOES That Netflix Predictive Thing Work?
Data collection and technology help marketers to forecast Massive data collection combined with computer power have created tantalizing comprehensive algorithms to help medi...
Confused About Your Business? Time to Read and Reflect
If your business, like mine, has slowed down and you have a little more time on your hands than you would like, consider hitting the books. Here are four sources that have excellen...
