How Consumers Prefer Their Online Advertising
May 28, 2009 9:13 AM | By Seave
Banner ads, forget it. Video ads? Now you’re talking. U.S. media consumers have a love/hate relationship with advertising. Some recent surveys would like to help marketer...
A Logo Is Not As Powerful As You Might Think
May 16, 2009 11:01 AM | By Seave
In marketing, product placement and logo proliferation can’t do the job alone. “Buyology†is marketing guru Martin Lindstrom’s coined term to describe the subconscious thou...
Understanding the Real Drivers of Consumer Behavior
May 13, 2009 9:09 AM | By Seave
The key to understanding emotional response could be in finding “Deep Metaphors.†We stand accused. According to the book Marketing Metaphoria marketing people lack car...
Orgs and Re-Orgs and Re-Re-Orgs Got You Down?
May 5, 2009 5:17 PM | By Seave
Just as you suspected, they're not so helpful in implementing strategy. Living through the continuous reorganizations that many media companies have employed over the past d...
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