Going Beyond Your Pet's Tweets
July 22, 2009 8:38 AM | By Seave
Publicity, b-to-b communication and driving traffic to a Web site are more obvious media uses. Martha Stewart's dogs and the media reporter David Carr both have Twitter accounts (...
Talent is Overrated and Managers Will Find Out that Practice Makes A Better Manager
July 14, 2009 6:54 PM | By Seave
Inborn talent? Nah. Look for "deliberate practice" and organizational support Geoff Colvin's recent book Talent is Overrated: What Really Separates World-Class Performers from Ever...
PR Is Marketing’s Raising Star During the Economic Downturn
July 1, 2009 6:13 PM | By Seave
Communications departments now work directly for the top exec and are responsible for product presence on social media.
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