BYOM: Innovation in Media Creation Comes from Bourbon Brand
August 27, 2009 9:53 AM | By Seave
Like other CPGs, Maker's Mark is bypassing traditional publishing options. It's troubling that more and more package goods companies bypass publishers of all sorts and become the...
Databases Are Less Predictive in a Recession
August 17, 2009 4:32 PM | By Seave
Expensive must-have features of yesterday are today's can-live-withouts. Marketers spend significant time and money on building databases with years of consumer of transactions and...
Improvement in Customer Satisfaction Index Indicates ROI for Customer Service Spending
August 12, 2009 9:51 AM | By Seave
Although lower expectations and fewer customers plays a part in the score. The American Customer Satisfaction Index, or the ACSI, is a national, cross-industry measure of satisfact...
Optimizing Marketing Spend During the Recession
August 6, 2009 5:39 PM | By Seave
Expensive must-have features of yesterday are today's can-live-withouts. Marketing professionals think they know of the pitfalls of cutting back on research and marketing during a ...
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