February 15, 2010 2:36 PM
T.A.P. Q#438 - Is Personal Branding Necessary for All Careers?
0Dear Experts,
I keep reading these articles about selling yourself and your image. I can see where all of this is very true, for sales people, managers and executives, but I wonder if it applies equally to other fields.
For example, I am in the semiconductor industry, my talents are largely in the technical area. Social events and selling are difficult for a lot of technical people. I can imagine being able to sell myself being helpful, but I have no skills for doing that and am not good at small talk. I don't think I am going to interest people with a lot of technical talk.
Do you have any insight for these kinds of jobs?
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