T.A.P. Q#447 - Boss Won't Embrace Social Media

Dear Experts,

My boss is extremely old school when it comes to technology. He is just getting used to email so he doesn't even want to think about social media. He runs a successful business but I can imagine our accomplishments would increase if we embraced social media for our marketing efforts.

I've brought up Twitter, Facebook, and LinkedIn with him before and he just doesn't understand how it could help our company make money. I told him it's not necessarily about the money but rather the presence and credibility.

Any suggestions to help convince him?

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