Lickable print ads coming to your newspaper?

Imagine you can "taste" an ad of a product before you even buy it.

U.S. Ink, a unit of Sun Chemical Corp., calls its new product Taste-It Note, and for the last two weeks the Carlstadt, N.J., the company has been trying to convince newspapers to adopt the peel-and-taste strips to help lick a predicted 22% drop in 2009 advertising revenue, according to New Jersey newspaper The Record.

Of the 1.5 million taste-testers exposed to a "Taste-It Note" in an ad, 59% said they were more likely to purchase the product.

U.S. Ink marketing manager Todd Wheeler told The Record the Taste-It Notes could give print advertising an advantage over advertising online.