Disney in talks to join Hulu as new web strategy

Walt Disney Co. is in negotiations to take an equity stake in Hulu in exchange for providing the video portal with ABC programming.

The talks between the two companies are "serious," but a final deal has not been reached, according to two of PaidContent's sources.

Hulu has managed to amass traffic in the video-streaming space, second only to YouTube as joint venture of News Corp., parent company of Fox and NBC Universal.