YouTube hits 5.5 Bln streams in March, Hulu receives less unique viewers

Google's (Nasdaq: GOOG) YouTube unit delivered 5.48 billion total video streams to 89.4 million unique users last month, up from 5.16 billion videos and 88.1 million unique viewers in February.

Comparatively, Hulu still held onto its No. 2 spot, and served up more streams (348.5 million) — but to fewer unique viewers (8.8 million) than February (308 million streams to 9.4 million viewers).

Yahoo was the third-ranked online video provider in March, delivering 231.8 million video streams, down from 250.4 million video streams in February. But Yahoo's unique viewer count increased from 24.1 million in February to 24.8 million last month.

Nielsen said the average Web viewer watched 74.4 video streams in March, an increase of 6.7 percent from February. And the average viewer watched 190.7 minutes of online videos last month, up 12.6 percent from February.