April 18, 2009 10:05 PM

Apple Tops PC Customer Service Rankings

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Apple (NASDAQ:AAPL) is the company with the best customer service rankings in 2008, according to a survey.

 

Forrester Research’s 2008 customer experience index, a survey of some 4,500 consumers, ranked the PC makers slightly above companies in those other industries but below such perennial headaches as the wireless companies, airlines and credit card issuers.

 

Apple scored 80 percent, or “good” rating, in Forrester’s customer experience index. The result is an average of responses on topics like whether companies meet customer needs and make products that are easy and enjoyable to use.

 

Gateway scored a 66; Hewlett-Packard, a 64; and Compaq (a brand owned by H.P.), a 63. All these scores are considered “poor” rankings in the customer experience index by Forrester.

 

Dell got 58 percent, a “very poor” rating.
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