Hulu to roll out in September in the UK

Hulu is reportedly in talks to sign a deal with both commercial broadcasters in the next few weeks, for a roll-out of the service by September, according to reports.

 

“Hulu is proposing to launch this September with 3,000 hours of American content, as well as material from the BBC, ITV and Channel 4. It will be playing catch-up in the short-term until it has enough British TV content and will need a unique selling point in the short term," a source close to the negotiations told the Telegraph.

 

Media experts are predicting that Hulu will follow the British VoD pattern and allow access to the British TV partners’ content the night after it broadcasts, making it available for 30 days.

 

However the negotiations have come to a temporary halt because Hulu wants to retain control over Channel 4’s and ITV’s advertising sales around all of content on the platform.