Disney's Iger cites "Iron Man" success in Marvel acquistion

Disney CEO Bob Iger on Monday cited Marvel’s ability to market Iron Man as one of the reasons to acquire the company, noting that there was the ability to continue to do this with additional characters in the Marvel universe.

In a conference call today after announcing the acquisition of Marvel Entertainment in a $4 billion deal, he also compared the deal to Pixar’s acquisition three years ago, noting it was a way of expanding content to increase shareholder value.

In response to a question, Iger said Disney acquired Marvel because it was a good opportunity not because there was an "imperative" to acquire it.