The Town Center Mall in Boca Raton, Florida has a reputation as being a mall with fine retail stores. PMX Communities, Inc. saw its wholly-owned subsidiary, PMX Gold LLC, launch America’s first “GOLD to go™ ATM” this week at the Mall. The high tech machine, which is owned by Germany’s Ex Oriente Lux AG, functions like a vending machine, only it doesn’t dispense soda or candy bars; it dispenses gold bars and coins.
The machines that serve up newly minted, .999 Pure Credit Suisse Gold Bullion Bars and U.S. minted American Eagle Gold Coins, are currently operational in twelve locations throughout the world including German, Spain and Italy. The luxurious Emirates Palace Hotel in Abu Dhabi Hotel in Dubai recently installed one of the “GOLD to go™ ATMs” in the summer of 2010. Running on the latest technologies, the vending machines remain constantly online and update gold prices every 90 seconds so that customers can purchase premium gold at fair, real-time prices.
The American debut is slated for an initial three-month test market while PMX continues to work closely with Ex Oriente Lux regarding further expansion and potential business partnerships in the States. However, there are no definitive expansion plans that have been revealed up to this point. Details on what products will be available for purchase were not expressed, but more information on standard machines and products can be found at www.gold-to-go.com.
Luxury Swiss watch manufacturer, Ulysse Nardin, added to the luster of the Town Center Mall yesterday as it kicked off the opening of its flagship boutique with a Grand Opening that had over 400 attendees, including famous retired baseball pitcher, Randy Johnson. Seeking to expand their elegant brand nationally, Ulysse Nardin joined with Bobby Yampolsky of East Coast Jewelry to open the Boutique, which features a collection of over 80 of its finest timepieces, including three models from the Limited Edition Boutique line.
During the ceremony, one of the Limited Edition Boutique watches (retail value of $12,900.00) was auctioned off for a charitable donation to the Boca Raton Regional Hospital. The final bidder won the watch for $35,000.00. For those unaware of the Ulysse Nardin name, the Company only produces approximately 20,000 of its handmade watches each year and they range in price from $5,900.00 to $1 million. Additionally, Ulysse Nardin announced plans to open its new 7,000 square foot U.S. headquarters in Boca Raton in the spring of 2011.
More information on Ulysse Nardin can be found on the Company’s website at www.ulysse-nardin.ch