Like John Kerry during a presidential campaign I'm flip flopping on Priceline.com (PCLN).  I tried a very quick and dirty short last week which I exited for a 2% loss, just over $200.  The stock has continued to roll since and as I said when I shorted it, I actually like the company's fundamentals.  So now we have a much stronger technical outlook to go along with the growth story.  Therefore, we are back in - last exit was February 2010

Since the company reports in an off month there is no earnings risk until August.  I've started with a 1.6% exposure.

[Feb 23, 2010: IBD - Could Priceline.com and Expedia Hit Headwinds?]

[Feb 18, 2010: Priceline.com - Another Stellar Earnings Report]

[Nov 10, 2009: Priceline.com Hits an Earnings Home Run]

[Aug 10, 2009: Priceline.com - Recession Recsmession! Continued Impressive Results]

[May 14, 2009: Priceline.com in Investors Business Daily]

[May 11, 2009: Priceline.com Continues to Execute Well]

[Feb 19, 2009: Priceline.com Impresses on Earnings]

[Aug 6, 2008: Priceline.com - Down 17% on Good Earnings?]

[May 8, 2008: 2 Earnings Reports of Note: AIG (AIG) and Priceline (PCLN)]

Long Priceline.com in fund; no personal position