For the sake of complete context, here's the full report from Global Associated News: "The actor & novice snowboarder was vacationing at the Zermatt ski resort in Zermatt, Switzerland with family and friends. Witnesses indicate that Brad Pitt lost control of his snowboard and struck a tree at a high rate of speed. Brad Pitt was air lifted by ski patrol teams to a local hospital, however, it is believed that the actor died instantly from the impact of the crash. The actor was wearing a helmet at the time of the accident and drugs and alcohol do not appear to have played any part in his death."
What many worried fans missed, however, is the fine print at the bottom of the same page: "Fake ... This story is 100% fake! This is an entertainment website and this is a totally fake article based on zero truth and is a complete work of fiction for entertainment purposes!"
Brad Pitt is hardly the first star rumored to be dead when the truth is just the opposite. This week. "Twilight" star Robert Pattinson was at the center of the death rumors after the news that his girlfriend Kristin Stewart had cheated on him with "Snow White and the Huntsman" director Rupert Sanders.
Before that, "Give Me Everything" rapper Pitbull was the target of a celebrity death hoax that swarmed Twitter and Facebook. The Twitter hashtag #RIPPitbull quickly spread and led fans to think that he too had been killed.
Other "victims" include Robin Williams, Usher, and "Somebody I Used To Know" singer Goyte.