Yesterday, The Brainy Brands Company, Inc. announced that it has entered into a multi-year distribution agreement with Just Baby Baby Company, which is based out of Zimbabwe, Africa.

Brainy Brands, of Suwanee, GA, is the developer and marketer of a line of educational and early-childhood developmental learning products for the U.S. market. These include merchandise such as books, games, puzzles, toys, and CD/DVD materials. Brainy Brands is also interested in exploiting new technology, delivery systems and developing new products.

Brainy Brands has recently revamped its product line, and is incorporating the aforementioned new technologies in an effort to allow its products to better service the early development needs of parents and children. Under the terms of the agreement, Just Baby Baby will be the exclusive distributor of Brainy Baby products throughout Zimbabwe.

John Benfield, CEO Brainy Brands said, “Our Brainy Brands products can be a great fit in helping creating a desire and love in children for learning. We are thrilled and hopeful our new relationship in Zimbabwe and the future. We are excited to expand our footprint in Africa to another region that has English as the official language enabling Just Baby Baby Company to immediately begin selling our library of Brainy Baby products through their retail stores as well as targeting, preschools, kindergarten, nursery, schools churches and Sunday schools.”