The Brainy Brands Company, Inc., a company that provides educational DVDs, books, games, and toys for babies, toddlers, and preschoolers in the United States and internationally, has provided a recap on its progress thus far for the year 2011, along with an outlook for the second half of this year.
Thus far, the Company has had a main focus on product positioning and upgrades, along with internal infrastructure and selling platform. The Company is currently in the early stage of what it expects to be the “Growth Phase.”
Earlier this year, the Company had completely overhauled and launched a complete line of product offerings, which include content, design, and graphics. The Brainy Baby brand now has a distinctive look and feel, whether you are looking at one product individually or the full line in its entirety. It was time for a makeover; designed to reinvent the brand for the future generation of parents and incorporate both modern technology as well as the true fundamentals of the original products to fulfill the needs of the parent and child.
The Company has also appointed a VP of sales who brings forth over 35 years of sales experience and leadership skills and together has been able to establish the Company’s first national sales network of regional distributors and brokers that consist of the 4 top toy distributors in the nation. The Company is now beginning to see the growth in its brick and mortar business.
As a large and important part of the Company’s go-forward platform and to reach a larger audience of grandparents and parents in this multi-billion dollar marketplace, the Company has announced its first national direct response television (DRTV) initiative, test driving its “Learning for a Lifetime System”, 28-minute long infomercial last month. The Company has analyzed the test results and has modified the infomercial for the second phase of the campaign for DRTV, which it expects to begin early on next month.
Over the past months, the Company has been exhibiting at numerous key trade shows, which include the Toy Fair 2011, the 2011 Licensing International Expo in Las Vegas, and the BookExpo America in New York. The Company continues to present at regional broker shows sponsored shows as well, with Dallas, Atlanta, and Minneapolis being its most recent.
This has been a very exciting period for the Company and is a milestone to what its management believes to be an even more exciting second half of the 2011-year; as the Company anticipates starting seeing results from the numerous activities aforementioned. Even though the Company faces many obstacles ahead as it continues to execute its strategy for growth, the Company remains confident that its product is a premium brand hailing over all other educational-based products available in the market today and believes that parents and grandparents around the world will see this and provide their children the tools needed in the development for a love of learning for a lifetime. The Company looks forward to share all of its additional new developments and results to come over the next few months.
For more information on The Brainy Brand Company, Inc., visit their website: www.thebrainybrandscompany.com
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