Brand Neue today announced an addition to their product line of commercial and industrial LED lighting solutions. The company unveiled a super energy efficient, high lumen output 120 watt high bay LED fixture. The new low cost Luma Vue 120 Watt High Bay fixtures are now one-to-one replacements for conventional 400 watt metal halide lighting fixtures and consume 70-80% less electricity.

The company also announced the first order of its LED Lighting Product Line from its newly appointed Hawaiian distributor. This initial order will be shaped to Brand Neue’s Honolulu-based distributor over the next 30 days. The cost of energy in Hawaii is among the highest in the country, making energy saving LED lighting, such as the company’s products, an ideal solution for some of the state’s ongoing energy challenges.

Of course, the market for Brand Neue’s LED lighting fixtures will be much larger than just Hawaii. By replacing traditional 400 watt metal halide fixtures with the company’s 120 watt LED fixtures, commercial and industrial customers will be able to make significant reductions to their energy consumption. Less heat will be produced as well, lowering air conditioning costs. This in turn will further lower electricity usage and a company’s overall carbon footprint.

The good news from the company has propelled the stock solidly higher in today’s trading. Earlier in the day, Brand Neue traded at 1.13 a share – up $0.21, or 22.8%. For more information on Brand Neue and its new LED products, please visit the company’s website at www.brandneue.com