The company behind the Bratz series of fashion dolls is partnering with a Canadian designer to bring a new series of Haute Couture dolls to the local market.
Calif.-based MGA Entertainment, the manufacturer of Bratz, announced on Wednesday that it signed a deal with Montreal-based designer Marie Saint Pierre to launch Haute Couture en Coulisse(TM), a series of French-Canadian Bratz dolls.
â€œWe recognize how important the Canadian market has become for the brand,â€ noted Isaac Larian, President of MGA Entertainment in a released statement. â€œWe're thrilled to have a Canadian designer on board for this global first, and look forward to unveiling the new line during Marie's spring 2007 show.â€
The line will introduce three new Bratz characters with French names - Emy, Noemie and AmÃ©lie - to suit French-Canadian consumers.
The dolls, introduced in 2001, have gone on to become a hit for MGA, which says it has issued more than 400 licenses for Bratz-related spin-off products.
The new dolls will be displayed during opening night at L'OrÃ©al Fashion Week in Toronto on October 16.