Britain's Prince Harry is dating Florence Brudenell-Bruce, a lingerie and swimwear model, the Daily Mail has reported. If the report is true it effectively negates reports of Harry allegedly dating Pippa Middleton, the sister of Catherine Middleton who married Prince William recently.

The report cites sources as saying the two have been having secret trysts 'over the past few months'. It is said the relationship took new tones after Harry officially confirmed he was splitting with Chelsy Davy.

Brudenell-Bruce, whose mother is French, is the ex girlfriend of Formula 1 driver Jenson Button.

It's very early days but Harry and Florence are an item ... She is a lot of fun, blonde and very good-looking. Harry really likes her, a royal said, according to the Sun.

The report says the two have had a couple of meetings at her £2.5million home in Notting Hill in the past few months. Florence, who has an art degree from Bristol University, has also appeared in a Bollywood movie.

Since being split with Chelsy in 2009 he has been romantically linked with a host of women. After the wedding of Prince William and Kate Middleton, Harry had insisted that he was 100 percent single. I'm working a lot at the moment, so dating and watching TV are the last things I have time for, he had said last week.