Golf club manufacturer Ping announced on Tuesday that it will begin selling 5,000 limited-edition G20 drivers with pink shaft and head for $430 starting June 1, inspired by the one used by 2012 Masters champion Bubba Watson, according to reports.
With his Masters win, Watson is ranked the number four golfer in the world and the number one American golfer. (Reuters/Brian Snyder)
More importantly, Ping said that it would donate 5 percent of sale proceeds to Watson's fundraising campaign called Bubba Long in Pink. Driven by Ping. Already, it has donated $10,000 upfront and added $300 for every drive at least 300 yards that Watson has hit this year, the latter of which it will continue to do. Until now, the campaign has generated $61,600 for charity.
That total can be pooled into Bubba & Friends Drive to a Million, an initiative that Watson launched in January to raise $1 million for charities this year.
Even prior to his win at the Masters, golfers were requesting pink G20s, said John Solheim, chairman and CEO of Ping. Through word of mouth, social media and phone calls, the interest was extremely high. We want to satisfy that demand while bringing even more visibility to Bubba's goal of raising $1 million.