Bubba Watson claimed his first Green Jacket in thrilling style with a playoff victory over Louis Oosthuizen on Sunday. And it wasn't just winning the biggest title in golf, but the unorthodox and adventurous playing style utilized by Watson that is sure to make him a household name.
And there is evidence that the flamboyancy extends far beyond the golf course for the 33-year-old Floridian.
In a video released last year, which is sure to become an even bigger sensation after Watson's success, the champion at Augusta joins three of his fellow American golfers for a tongue firmly-in-cheek rap video.
Dubbing themselves the Golf Boys, Watson, along with Ben Crane, Rickie Fowler and Hunter Mahan, released the video in conjunction with Farmers Insurance to raise money for charity.
In the boy-band inspired clip Watson appears in a set of dungarees as the four assume a variety of hilarious poses as they parade around a studio and golf course rapping lyrics inspired by the sport for which, on the evidence of this, they should continue to pursue as their day job.
Watson rose to a career-high fourth in the World Golf Rankings after his victory over South African Oosthuizen on the second hole of a sudden-death playoff.
The left-hander carded a 68 on the final day to finish the round tied with Oosthuizen, the 2010 British Open winner at 10-under-par.
Famously Watson has never taken a golf lesson and yet is the longest driver on the PGA Tour. His shots off the tee looking all the more impressive due to the pink driver he utilizes.