Fine Jewelry: Here is an opportunity to do something wonderful and get something fabulous in return. The Save the Children Ring by Bulgari, which commemorates the Italian luxury brand's 125th anniversary, is routing $60 to Save the Children with each ring it sells. Bulgari's mission in this endeavor is to raise ?10 million (approx. $12.6 million) for Save the Children by the end of 2009. The company donated ?1 million to kick things off.

The limited edition silver rings hit the Bulgari stores at the beginning of February and will be sold till year's end. It pays tribute to Bulgari's founder, Sotrio Bulgari, a silversmith by trade. The stylish band has S. Bulgari engraved on the outside and Save the Children on the inside. The donation is going to the Save the Children's Rewrite the World campaign. Rings are available at Bulgari stores worldwide, select retailers, and on the firm's U.S. Web site. The price of the ring is $290.

I am delighted that Bulgari is actively working to make the Rewrite the Future campaign a success. We want to be a part of the history, and at the same time help change it by giving less fortunate people the possibility of a new future. This is the best possible way to celebrate our 125-year anniversary. Bulgari has made it our initiative to, along with Save the Children, promote and develop quality education for children throughout the world. I am convinced that, thanks to the help of both our customers and Save the Children supporters, we will succeed in achieving -- and hopefully in exceeding -- the ambitious target we have set for ourselves, said Francesco Trapani, CEO of Bulgari Group.

Additionally, Bulgari will auction a collection of one-of-a-kind pieces with a total value of ?3 million. The collection consists of 15 pieces of jewelry and eight limited edition timepieces. It will be introduced at the opening of Bulgari's retrospective museum exhibit, at the Palazzo delle Esposiaioni, and auctioned in NYC in December.

A-list celebrities who are participating in the campaign include Willem Dafoe, Benicio Del Toro, Sally Field, Fiorello, Andy Garcia, Valeria Golino, Jason Lewis, Julianne Moore, Gabriele Muccino, Kimberly Peirce, Ben Stiller, and Sting.

For more information, visit Bulgari's Web site.

For LxM James Rothaar