As we head through the lunch hour, I found myself drawn to this story. Nothing like the word apple fries to grab your attention (or the visage of this creepy smiling gentleman). Turns out that Burger King Holdings , the parent company of the world's second-largest hamburger chain, has decided to set nutritional guidelines to follow when targeting the under-12 demographic in advertising. Ads will now be limited to Kids Meals that contain no more than 560 calories, less than 30% of calories from fat, and no more than 10% of calories from added sugars. BKC will offer a 305-calorie meal comprised of grilled chicken strips, organic unsweetened applesauce, and low-fat milk. This meal will be available in 2008.
After reading this article, I figured I would check in on how BKC is doing. Recently, the stock has found itself in a bit of a stagnating pattern, and is facing overhead resistance from its 10-week moving average. Moreover, this trendline recently completed a bearish cross of its 20-week counterpart. However, should the stock stand up to its descending 10-week trendline and break through its resistance, we could see the stock continue its earlier ascending pattern. In addition, the shares may find support in the form of their 50-week moving average. Sentiment is lukewarm toward BKC, so it may need to rely on the strength of its 50-week, and 10-month moving averages to move higher.
Oh yeah, the apple fries are red apples that are cut to resemble french fries and are served in the same containers as the fries. The apples will be served skinless, cold, and not fried.