Burger King has entered into a partnership with Viacom’s Paramount Pictures to market three movies from the studio this summer, the firms announced this week.
The partnership is the first time that Burger King has made an exclusive promotion agreement with one movie studio during the summer. The exclusive promotion deal is also a first for Paramount.
The movies in the deal are Star Trek, the Transformers: Revenge of the Fallen, and G.I. Joe: The Rise of Cobra, the companies said on Monday.
Burger King has promoted several other films with Paramount in the past two years, including the first Transformers film, Iron Man, Indiana Jones and the Kingdom of the Crystal Skull.