Activists in Lebanon are challenging social media-ites to upload photos of themselves burning the now-infamous black-and-white Islamic State flag in protest of the jihadi group's activities in the Middle East. Some have used the hashtag #BurnISISFlagChallenge, a play on the #Icebucketchallenge that was a massively popular social media campaign to raise money to fight ALS.

 

In late June, New York Times journalist C.J. Chivers saw members of the Shia Mahdi Army burning the ISIS banner, but right alongside American and Israeli flags.

ISIS appears to respond, although there is no confirmation of the authenticity of the images to the right: