Times are tough for every one – and during harsh economic environments, a competitive approach is needed for survival. Gaining the trust and loyalty of a targeted demographic or market is one thing, grabbing their attention in the first place is another.

Canadian waste solutions company BWI Holdings Inc. (BWIH.OB) is taking a proactive step to stand out from its competition while taking advantage of technological opportunities for expansion. The company recently announced it has chosen Fresh Traffic Group to assist with the development and enhancement of its online visibility and market presence.

“We recognize the huge potential the Internet provides our business; both in helping to attract clients interested in our waste removal and recycling services, but also in the visibility of the investment opportunity to potential investors,” CEO and president of BWI Jim Can stated in the press release.

The Fresh Traffic Group is operated by former director of Google UK, Jerry Booth, a position that earned him extensive experience with Nasdaq-listed companies. The Fresh Traffic Group’s leadership and unique targeted approach is expected to benefit BWI and its shareholders.

“We only work with one company in an industry, focusing on making them a leader on the Internet for the products and services they offer. Clients see their Web site traffic increase drastically, which directly results in an increase in sales. This also opens new business opportunities that may have not otherwise been available if not for the increased online visibility,” Booth stated in the press release. “Canadian companies are only beginning to realize the power of the Internet, and we are poised to maximize benefits on this new awareness. Working with companies that are well respected by the consumer like Budget Waste Inc. is, will only enhance our image as leaders in Search Marketing in Canada.”

For BWI, an online marketing strategy will boost its presence and offer an array of new avenues to attract clients and shareholders, an important feat in today’s tough market.

“We are excited by the new opportunities that will result in high placement on the major search engines. Investing in our Web presence is a component of our marketing mix that we see as extremely valuable to the growth of our business. Our diversified offering of services to residential and commercial customers will now be visible, enabling us to increase our market share and improve revenue growth figures,” Can stated.

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