Callidus Software, top developers of full spectrum sales performance management (SPM) solutions and software, continues to break new ground in the sector, announcing the acquisition today of on-demand portal software provider iCentera.
This move unifies an already impressive solution set which recently expanded to become a first of its kind integrated mapping and SPM workflow, greatly enhancing the overall functionality by adding in iCentera’s powerful on-demand portal capabilities. Callidus is now poised to offer the market what is arguably the most advanced SPM solution in existence.
President and CEO of CALD, Leslie Stretch, delineated the anytime, anywhere capabilities of this clearly superior sales enablement platform and stressed that this move places CALD even further out ahead of the competition in this vital, high-growth sector. By acquiring iCentera, CALD has brought a major new SaaS feature set that will effectively extend the core sales performance management suite to the product line, bringing the technology in-house where it can be even more completely integrated with future versioning.
Because iCentera already has such a strong position offering the means for business users to rapidly and dynamically create/distribute marketing content across the spectrum from the sales force to consumers, the rich automation features of the iCentera platform will augment overall market uptake for CALD as well. With the addition of the iCentera Mobile and integrated collaboration platform, we have a complete solution, with full access to industry expertise in a variety of subject matters, as well as best practices, all at the touch of a button from the field.
Virtual mapping of the full logistical architecture of a sales force, the core pillars of CALD’s SPM, like selection, on-boarding, coaching/learning and incentivisation management, and now a complete Saas-based sales enablement platform – these components together make Callidus Software’s award-winning sales force solutions a shining beacon on the sector’s horizon. This is a remarkable growth vector for only 15 years of operation and CALD today stands poised to make enormous waves within the sector.
Co-Founder, President and CEO of iCentera, Craig Nelson, spoke of the hard work of his team developing iCentera since 2003 towards the goal of being the leading provider of a best-in-class sales enablement solution, and was clearly thrilled that the global reach of CALD would be a huge boon. The technology developed by iCentera perfectly complements CALD’s evolving solution set according to Nelson and, as this valuable new patent increases the already substantial intellectual portfolio held by CALD, new territory and channels are exposed in the market, opening up the probability of even more organic growth opportunities.